Let it Go
Often times for clients and teams we must pull together our best thoughts and research.
It’s tempting to try and sculpt such work to meet, what you believe to be, their targets and expectations.
But it is always better to let this thinking go. Do your research and analysis and provide YOUR best perspective on what is the problem and how to solve it. That is what matters.
You may get points if you take the course of cuddling up to others politically but you will never be happy or satisfied that you gave it your best – and most honest – shot.
Make it a habit of letting go of others expectations. Put out the best you can do and it will stand on its own.