Many entrepreneurs love their invention or service. They hold it in their hands like a fragile porcelain figurine.
“Look at how clever this is, look at what it can do.”
“What about sales?” I ask.
“Oh, well sales is such a vulgar idea” they tell me. “When people see the value of what we have they will flock to it easily.”
Yeah, ah, no they won’t.
If you want your new tech, or whatever, out there you are going to have to sell it. You will have to explain it, show its value, and ask for the order. And you will have to do this over and over again.
Selling may seem vulgar but it is how ideas get to live and breathe through the infusion of capital.
If you don’t know how to sell, then learn how to and fast.
Otherwise you will be just sitting in your room with a pretty porcelain figurine.