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  • Writer's pictureTim

Personal Brand

Look, perhaps its me, but why does it seem that the people who aggressively cut me off in traffic have a “coexist” bumper sticker somewhere on their car.

And once they jump ahead of me they slow down to a crawl so that they can read and respond to their texts while creating a line of traffic behind them resembling a freight train.

When I think about it, it isn’t so much that they cut me off.  Here in Boston that can be almost a competitive sport.

The thing that gets me is the hypocrisy.  Or as I should say in a more euphemistic fashion; “the lack of authenticity”

If someone cut me off with a bumper sticker that said “Me First, everyone else can screw” I might still be mad but at least I would feel they were telling it straight.

Color me stupid but when I see a “coexist” bumper sticker I would assume that the person works to think about people around them.  They think about their role in the larger system.  Sure this might be the case when they show up to various meetings with their friends but here, in the seeming anonymity of traffic, they exist in a bubble.

All of us want to think of ourselves in certain terms but you don’t get to “advertise” yourself as one thing while acting in an contrary manner.  If you are doing this your personal brand needs some attention. and believe me others can see the disconnect (but the secret is they may never tell you).

Pay attention to how you act even when you aren’t sure anyone else is watching.

As the character Dr. Emilio Lizardo said in the movie Buckaroo Bonzai:    “character is what you are in the dark”

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